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How IP stimulates the business of sports?

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 Stories on how IP stimulates the business of sports. The Phryges – Paris 2024 Mascots Star as Olympic Merchandise . Paris 2024 is here. But what remains after the Games? The Paris 2024 mascots will be more than just souvenirs. Beyond the medals and accolades, it’s the merchandise that endures – and the Olympic mascots stand out. Innovative prostheses positively change the Paralympics Some 4,400 athletes with disabilities competed for gold during the Tokyo 2020 Paralympic Games. IP protected sports prostheses were one of the key devices they used to achieve their goals. Paralympian Rory Cooper drives innovation for people with disabilities Dr. Cooper – Paralympian, serial inventor, army veteran, engineer, marathon racer – discusses his ground-breaking work and the importance of IP in bringing it to the market. Meet the designer of the Olympic torch for the 2020 Tokyo Olympic Games . An icon of the Olympic Games, the Olympic torch symbolizes hope and peace. The Olympic torch relay, ...
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IP and Sports: Ready, Set, Innovate.

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The theme of World Intellectual Property Day 2026 is “IP and Sports: Ready, Set, Innovate”. Sports aren’t just about the game — they reach into fashion, entertainment, media, health, gaming and consumer goods. IP rights enable cross-industry connections with sport, sparking creativity, technological advancement and economic growth. Even when we’re not watching a game in the stadium or on the court cheering, the impact of sports and IP is part of our daily lives. World Intellectual Property Day 2026 celebrates how creativity and innovation, backed by IP rights, keep the world of sports thriving, dynamic and accessible for everyone, everywhere. Join the #WorldIPDay celebrations on April 26th , and together let’s honor the contributions of the creators, inventors and entrepreneurs working behind the scenes to push the boundaries of athletic performance, improve audience experience and bring sports events to every home.
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Feel the Power of Intellectual Property in Sports.

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This World IP Day , athletes, creators, innovators, and entrepreneurs worldwide show how IP rights keep the world of sports thriving . Let their stories inspire your own passion for sports and innovation! "Securing IP protection is critical for funding as it demonstrates novelty and potential impact. Every investor, including charitable foundations and government organizations, wants to know what impact their investment will have on the target population." Read the article: "Paralympian Rory Cooper drives innovation for people with disabilities" “The Historical African Martial Arts Association (HAMAA) is a community of martial artists, instructors, scholars, and artisans working to share information, connect, and learn about the history and culture of martial arts in Africa and the African diaspora.” Read the article: "HAMAA at the Forefront of Historical Martial Arts Protection" “Players and athletes are far more IP savvy today, and are increasingly bre...
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Location: Chem. des Colombettes 34, 1202 Genève, Switzerland
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Respect the game. Respect copyright.

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  Behind every sporting triumph are years of dedication and sacrifice. But illegal streaming puts athletes, fans, and the entire sports ecosystem at risk. Discover how you can support your favorite players, stay safe online and keep the spirit of sport alive . Video produced with the support of the Ministry of Culture, Sports and Tourism (MCST) of the Republic of Korea and in collaboration with the International Olympic Committee (IOC).
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Location: South Korea
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Statement from the WIPO Director General for World IP Day 2026; April 26th.

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  We all love watching sports. The speed, the power, the drama, the extraordinary moments. But behind every record that's broken and every breathtaking play, there's something important that most fans never see. Innovation. Creativity. Intellectual property. Lighter shoes. Stronger rackets. Safer helmets. Patents protect these innovations, encouraging research and investments in sports-related technology. And then there's the identity of sports. Team logos, athletes' names and images. Trademarks help build the brands that power global sports marketing and that fans rally around. Design rights protect the style of sports. From swimsuits to gym wear to tennis outfits. And when the action reaches our screens through broadcast and social media, copyright protects the content that connects billions of fans worldwide. And all of these extend to esports as well, a huge and growing industry. That is why this year, World IP Day celebrates IP and sports. Because sports is more th...
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Location: Chem. des Colombettes 34, 1202 Genève, Switzerland
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How does IP drive innovation, global development and economic growth across the sports industry?

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 Expand your knowledge of IP rights beyond the game.  About Sports and IP
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Location: Chem. des Colombettes 34, 1202 Genève, Switzerland
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Sports and Intellectual Property.

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From football to tennis to ice skating, in every sporting field, inventors and creators are working behind the scenes to push the boundaries of athletic performance, improve audience experience and bring sports events to every home.  IP rights – and the legal protection they give – are the basis for key business transactions that secure the economic value of sports and push the industry forward. Thanks to steady industry growth, sporting organizations can finance high-profile sports events and promote sports development worldwide. The sports industry also contributes to the world economy, creating jobs and developing public infrastructure. Learn more
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Location: Chem. des Colombettes 34, 1202 Genève, Switzerland
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