IP in the sports business.
Sports show intellectual property (IP) in action. Patents encourage technological advances that result in better sporting equipment. Trademarks, brands and designs contribute to the distinct identity of events, teams and their gear. Copyright-related rights generate the revenues needed for broadcasters to invest in the costly undertaking of broadcasting sports events to fans worldwide. IP rights are the basis of licensing and merchandising agreements that earn revenues to support the development of the sports industry. PUBLICATION: Reference Guide to Sustaining Sport and its Development through IP Rights A guide to the development of national strategies for sports and its development through IP. Read the full publication.