World Intellectual Property Day

Sports show intellectual property (IP) in action. Patents encourage technological advances that result in better sporting equipment. Trademarks, brands and designs contribute to the distinct identity of events, teams and their gear. Copyright-related rights generate the revenues needed for broadcasters to invest in the costly undertaking of broadcasting sports events to fans worldwide. IP rights are the basis of licensing and merchandising agreements that earn revenues to support the development of the sports industry. PUBLICATION:  Reference Guide to Sustaining Sport and its Development through IP Rights A guide to the development of national strategies for sports and its development through IP. Read the full publication.

Brands are critical for creating business value, and the sports business is no exception. Strong brands command customer loyalty and premium prices, constituting valuable assets that drive company revenue and growth.  About Sports Trademarks

Esports players are often frequent streamers with thousands of followers online. To commercially exploit their reputation and engage with their fanbase, professional players seek IP protection in addition to relying on their personality rights. The content streamed on their online channels, other types of brands and logos associated with them, and exclusive in-game or promotional items are some of the key ways players leverage their IP.  To learn more explore the  WIPO Guidelines for esports players .

Similarly, esports teams develop their own IP portfolios , which may be combined with those of their rostered players depending on the terms of their agreements. Partnerships with brands, licensing of team and player identities, and hosting exclusive events are some of the ways this IP becomes essential for controlling how others associate with the team and its players. To learn more explore the  WIPO Guidelines for esports players .