World Intellectual Property Day

Esports players are often frequent streamers with thousands of followers online. To commercially exploit their reputation and engage with their fanbase, professional players seek IP protection in addition to relying on their personality rights. The content streamed on their online channels, other types of brands and logos associated with them, and exclusive in-game or promotional items are some of the key ways players leverage their IP.  To learn more explore the  WIPO Guidelines for esports players .

Similarly, esports teams develop their own IP portfolios , which may be combined with those of their rostered players depending on the terms of their agreements. Partnerships with brands, licensing of team and player identities, and hosting exclusive events are some of the ways this IP becomes essential for controlling how others associate with the team and its players. To learn more explore the  WIPO Guidelines for esports players .

In every corner of the world, esports are becoming one of the most profitable IP-driven industries. These real-life stories showcase how the strategic use of IP bolsters esports. Team Liquid Esports Sponsorship Deal with Marvel Studios Riot Games Gaming and Music: Warner Music Group’s Esports Partnership Model Copyright in Esports – How Isurus Stays Ahead of the Game