World Intellectual Property Day

Sports show intellectual property (IP) in action. Patents encourage technological advances that result in better sporting equipment. Trademarks, brands and designs contribute to the distinct identity of events, teams and their gear. Copyright-related rights generate the revenues needed for broadcasters to invest in the costly undertaking of broadcasting sports events to fans worldwide. IP rights are the basis of licensing and merchandising agreements that earn revenues to support the development of the sports industry. PUBLICATION:  Reference Guide to Sustaining Sport and its Development through IP Rights A guide to the development of national strategies for sports and its development through IP. Read the full publication.

In the competitive gaming landscape, distinctive identifiers such as team names, logos, player nicknames or handles, and tournament brands represent valuable IP assets that can be protected through trademark registration. These protected elements establish recognition among fans and distinguish teams and players in a crowded marketplace. By securing trademark rights , esports organizations create legal foundations for their brand identity, enabling merchandising opportunities and protecting against unauthorized uses. As the industry matures, forward-thinking teams and players increasingly recognize the importance of developing comprehensive branding strategies to support their long-term commercial growth. In an industry with substantial mobility and volatility, there are also considerations for high-profile players to clearly delineate their individual brand identities from those of the team, though trademark and likeness rights, in ways that support their team, but protect their long...