IP and Sports: Ready, Set, Innovate.


IP and Sports: Ready, Set, Innovate


The theme of World Intellectual Property Day 2026 is “IP and Sports: Ready, Set, Innovate”.
Sports aren’t just about the game — they reach into fashion, entertainment, media, health, gaming and consumer goods. IP rights enable cross-industry connections with sport, sparking creativity, technological advancement and economic growth. Even when we’re not watching a game in the stadium or on the court cheering, the impact of sports and IP is part of our daily lives.
World Intellectual Property Day 2026 celebrates how creativity and innovation, backed by IP rights, keep the world of sports thriving, dynamic and accessible for everyone, everywhere.
Join the #WorldIPDay celebrations on April 26th, and together let’s honor the contributions of the creators, inventors and entrepreneurs working behind the scenes to push the boundaries of athletic performance, improve audience experience and bring sports events to every home.



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