Sports and Intellectual Property.


Trademarks, brands and designs contribute to the distinct identity of events, teams and their gear.



From football to tennis to ice skating, in every sporting field, inventors and creators are working behind the scenes to push the boundaries of athletic performance, improve audience experience and bring sports events to every home. IP rights – and the legal protection they give – are the basis for key business transactions that secure the economic value of sports and push the industry forward. Thanks to steady industry growth, sporting organizations can finance high-profile sports events and promote sports development worldwide. The sports industry also contributes to the world economy, creating jobs and developing public infrastructure. Learn more
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