Respect the game. Respect copyright.

 




Behind every sporting triumph are years of dedication and sacrifice. But illegal streaming puts athletes, fans, and the entire sports ecosystem at risk. Discover how you can support your favorite players, stay safe online and keep the spirit of sport alive.



Video produced with the support of the Ministry of Culture, Sports and Tourism (MCST) of the Republic of Korea and in collaboration with the International Olympic Committee (IOC).

Location: South Korea

Comments

Post a Comment

Popular posts from this blog

IP and Sports: Ready, Set, Innovate.

Image
The theme of World Intellectual Property Day 2026 is “IP and Sports: Ready, Set, Innovate”. Sports aren’t just about the game — they reach into fashion, entertainment, media, health, gaming and consumer goods. IP rights enable cross-industry connections with sport, sparking creativity, technological advancement and economic growth. Even when we’re not watching a game in the stadium or on the court cheering, the impact of sports and IP is part of our daily lives. World Intellectual Property Day 2026 celebrates how creativity and innovation, backed by IP rights, keep the world of sports thriving, dynamic and accessible for everyone, everywhere. Join the #WorldIPDay celebrations on April 26th , and together let’s honor the contributions of the creators, inventors and entrepreneurs working behind the scenes to push the boundaries of athletic performance, improve audience experience and bring sports events to every home.
Read more

Highlight the role that IP rights, such as, patents, trademarks, industrial designs, copyright, play in encouraging innovation and creativity.

Image
The observance of the World Intellectual Property Day on April 26th offers a unique opportunity to join with others around the globe to consider how intellectual property (IP) helps the global arts scene to flourish and enables the technological innovation that drives human progress. The campaign is also an opportunity to highlight the role that IP rights , such as, patents , trademarks , industrial designs , copyright , play in encouraging innovation and creativity.
Read more

Statement from the WIPO Director General for World IP Day 2026; April 26th.

Image
  We all love watching sports. The speed, the power, the drama, the extraordinary moments. But behind every record that's broken and every breathtaking play, there's something important that most fans never see. Innovation. Creativity. Intellectual property. Lighter shoes. Stronger rackets. Safer helmets. Patents protect these innovations, encouraging research and investments in sports-related technology. And then there's the identity of sports. Team logos, athletes' names and images. Trademarks help build the brands that power global sports marketing and that fans rally around. Design rights protect the style of sports. From swimsuits to gym wear to tennis outfits. And when the action reaches our screens through broadcast and social media, copyright protects the content that connects billions of fans worldwide. And all of these extend to esports as well, a huge and growing industry. That is why this year, World IP Day celebrates IP and sports. Because sports is more th...
Read more