How IP stimulates the business of sports?



 Stories on how IP stimulates the business of sports.





The Phryges – Paris 2024 Mascots Star as Olympic Merchandise.

Paris 2024 is here. But what remains after the Games? The Paris 2024 mascots will be more than just souvenirs. Beyond the medals and accolades, it’s the merchandise that endures – and the Olympic mascots stand out.



Innovative prostheses positively change the Paralympics
Some 4,400 athletes with disabilities competed for gold during the Tokyo 2020 Paralympic Games. IP protected sports prostheses were one of the key devices they used to achieve their goals.




Paralympian Rory Cooper drives innovation for people with disabilities
Dr. Cooper – Paralympian, serial inventor, army veteran, engineer, marathon racer – discusses his ground-breaking work and the importance of IP in bringing it to the market.

An icon of the Olympic Games, the Olympic torch symbolizes hope and peace. The Olympic torch relay, however, is a modern invention, first introduced in the 1936 Summer Olympic Games in Berlin.

Find more stories on how IP stimulates the business of sports in these WIPO Magazine articles.
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