World Intellectual Property Day

 Here are some answer on how IP rights protect a sports shoe. The  Patents protect the technology used to develop the shoe The  Designs protect the “look” of the shoe The  Trademarks distinguish the shoe from similar products and protect the “reputation” of the shoe (and the company making it) The  Copyright protects any artwork and audiovisual creations used to publicize the shoe

Sports show intellectual property (IP) in action. Patents encourage technological advances that result in better sporting equipment. Trademarks, brands and designs contribute to the distinct identity of events, teams and their gear. Copyright-related rights generate the revenues needed for broadcasters to invest in the costly undertaking of broadcasting sports events to fans worldwide. IP rights are the basis of licensing and merchandising agreements that earn revenues to support the development of the sports industry. PUBLICATION:  Reference Guide to Sustaining Sport and its Development through IP Rights A guide to the development of national strategies for sports and its development through IP. Read the full publication.

From the sports shoe to the swimsuit and the tennis racket to the football, sports technologists have applied their ingenuity, creativity and expertise to develop better and safer equipment in the quest for sporting excellence. About Sports Patents

Brands are critical for creating business value, and the sports business is no exception. Strong brands command customer loyalty and premium prices, constituting valuable assets that drive company revenue and growth.  About Sports Trademarks

The influence of design in the world of sport is far-reaching. Where image and aesthetics are involved, so too is design, and where new materials emerge, aesthetics or design soon follow.  About Designs in Sports

By acquiring IP rights and using them strategically, sports organizations and other rights owners can protect and increase their income-generating potential. Learn more About Sports Sponsorships

Across the world, competitive video gaming events have become a powerful reality, drawing millions of fans with esports generating US$1.8 billion in revenue in 2023. Intellectual property rights in esports allow different stakeholders—from video game publishers and brands to esports organizers, teams, and players—to protect and profit from their creative works and innovations . Without IP protection , key players of the video game industry would struggle to monetize their contributions and make a living from esports, and in turn, fans and players would not enjoy their favorite video games. Understanding how IP rights function within the esports ecosystem is vital for contributors to this dynamic industry. Explore the analysis on  Intellectual Property and Esports - An overview of the game .