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Highlight the role that IP rights, such as, patents, trademarks, industrial designs, copyright, play in encouraging innovation and creativity.

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The observance of the World Intellectual Property Day on April 26th offers a unique opportunity to join with others around the globe to consider how intellectual property (IP) helps the global arts scene to flourish and enables the technological innovation that drives human progress. The campaign is also an opportunity to highlight the role that IP rights , such as, patents , trademarks , industrial designs , copyright , play in encouraging innovation and creativity.